Our services reflect our approach which is based on data-driven analysis and user-centered design. You can employ any of our services independently or as a full process. In all cases, we will be your partner in meeting your goals.
The following is a summary of our approach and services:
Research is at the core of our process. We quantitatively evaluate your product, and examine user needs, your goals, and the competitive landscape. We reinforce our strategy and designs through iterative testing and data gathering. Methods we employ include usability testing, focus groups, market surveys, analytics, and competitive analysis.
In strategy, we define the prioritized goals and market segments the final design will address. We delineate high-level and granular strategies, including specific user personas, use cases, and feature requirements.
Our design goes beyond aesthetic appeal to create usable and engaging product experiences. We articulate the features of your digital product through detailed information architectures and wireframes – “blue prints” for your digital interface.
Throughout our process we collaborate with your marketers, engineers, and graphic designers to create a realizable foundation for your product. We will also work with your team through the implementation phase to help you actualize the new user experience.