Services
Research
Insights from data analysis are key elements to our client's success. That is why our methodology starts and ends with research. Each of our research services provides accurate intelligence that can drive product strategy and design decisions.
Usability Testing
Effective usability testing requires sound testing strategy, balanced moderation, and expert analysis. We consistently carry out usability testing with extensive data analysis that yields insightful findings and actionable strategy.
We are able to provide in-lab, on-site, and remote usability testing for groups ranging from six to thirty or more participants.
Market Research
Market research at Montparnas centers on marketing surveys, both in-the-field and online. Marketing surveys allow us to gather statistically significant information about your prospective customers' desires, tendencies, preferences and demographics. We can design a research plan that will produce relevent and valuable information with minimal bias, and we can synthesize the findings to highlight opportunities.
Web Metrics Analysis
Web metrics (web analytics) allows us to closely examine usage to identify trends and potential areas for improvement. We can analyze your web site's metrics within the context of the user experience to help you improve usability and enhance user satisfaction.
Focus Groups
Focus groups are a commonly used tool for gathering user needs, feedback, and feature ideas. We can design a testing plan, recruit participants, moderate the focus group, and synthesize findings into actionable intelligence.
Contextual Inquiry
Contextual inquiry allows us to observe how people interact with a product in a natural setting. We can observe customers using your product in their everyday lives to identify pain points as well as new opportunities to address unmet needs.
Competitive Analysis
Understanding your competitive landscape is critical to your product's success. We can evaluate your competition to identify what your competitors are doing well and doing poorly and where opportunities lie to distinguish your own product within the market place.
Product Strategy Research
Although our clients usually have a very good sense of their project goals, we often help to refine these objectives by interviewing stakeholders and applying our expertise in exploring various options.
User Interviews
The first step in user-centered product design is listening to your customers to understand them, their needs and their wants. We are adept at formulating and executing interviews that provide insightful and balanced data.
Heuristic Product Evaluation
We can provide an evaluation of your existing product to identify usability issues, overall product experience problems, as well as possible feature enhancements.