Eyetracking: Is It Worth It
Oct 19, 2009 - Jim Ross posted an excellent article on UX Matters describing the good and bad of eye tracking studies, entitled Eyetracking: Is It Worth It. Ross clearly itemizes the positives and negatives, expelling myths about eyetracking’s ability to answer all issues and expose full meaning of the user’s actions Ross states that eyetracking helps to solve issues, [...]
