User Experience Design Blog

Oct 6, 2006 - Some time ago iVillage commissioned Dynamic Logic to study the effect of page clutter on the effectiveness of advertising on the iVillage web site. The study strove to discern what effect, if any, ‘online clutter’ (defined as the number of text, image, and advertising elements on a page) had on the brand value score (aggregate [...]

Sep 26, 2006 - There seems to be a great riff these days between design and analysis. Usually the argument from the aestheticians seems to be self-preserving rather than logical. In many ill-conceived articles and posts, these authors even go so far as to question the scientific method and the unequivocally powerful field of statistical inference. To me, these [...]

Sep 26, 2006 - Computerworld.com published an article yesterday about the coming and recent changes in graphical user interfaces by Robert Mitchell. The article highlights advancements which are meant to simplify the user experience based on context, whether it be technological (device used) or operational (item selected). Such advancements include voice commands for mobile devices such as PDA’s, customized [...]

Sep 21, 2006 - One of the most pervasive design shortcomings of web sites is neglecting entire market segments–a mistake that can have very costly consequences. This article provides the basis for an effective method to correct this and improve overall conversions. Principal Market Segmentation for Web Sites There are many different ways to divide a company’s market into segments; the [...]

Sep 6, 2006 - Much has been written about the correct placement and style for effectively integrating search on a site, yet a fundamental issue with such search remains: the results are too broad and are difficult to sift through. Alleviating this problem is a simple case of letting the user put their search query into context. That is, [...]

Aug 29, 2006 - When starting a web development project, there are many advantages to hiring a user experience architect first. The most important of these are: to ensure a usable product that matches the goals of your company to obtain a definitions guide which can protect against scope creep, synchronize [...]

Aug 25, 2006 - Information architectures and accompanying sitemaps often illustrate page relations with single channels linking them. These architectures are sub-optimal because they do not take advantage of the principle of multiple varied access points to key destinations which can increase the traffic flow to said goals. Providing multiple and varied pathways to key destinations is a fundamental tenant [...]