User Experience Design Blog

May 30, 2008 - According to the Business Week, Americans don’t visit the same web sites on their mobile devices as they do on their PC’s. Websites such as craigslist and eBay, ranked at number 1 and number 2 respectively, gain six or more spots in the mobile realm than on traditional devices. The article goes on to [...]

Apr 12, 2007 - I enjoy reading Read/WriteWeb, but Richard MacManus recently published a much hyped yet ill-conceived article titled ‘Google – The Ultimate Money Making Machine’. The article had some very interesting points, but the main analysis was simply wrong.

Dec 13, 2006 - On Tuesday, Techcrunch reported that MySpace has semi-officially overtaken Yahoo as having the most page views of any internet property. This revelation was met with moderate fanfare, and other prominent industry blogs like GigaOm and Searchblog did not even go there. There is good reason to take this news with a grain of salt, as [...]

Dec 8, 2006 - On Friday, Techcrunch reported on a rumor that the major television networks were planning a joint effort to create their own video web site that would offer the networks’ own content.... Alas, these plans soon fell apart when individual networks started to take favor with Google-owned YouTube after receiving payoffs. Not only is this a great case-study of game theory, it is also an excellent example of missed opportunities and foregone revenue.

Nov 27, 2006 - Almost all web sites generate value for their owners in some way. The modes by which sites create value can be straightforward like direct online sales or less immediate such as helping to build brand or supporting the sales process. While much has been written about conventional revenue channels, little if anything has been discussed [...]

Sep 21, 2006 - One of the most pervasive design shortcomings of web sites is neglecting entire market segments–a mistake that can have very costly consequences. This article provides the basis for an effective method to correct this and improve overall conversions. Principal Market Segmentation for Web Sites There are many different ways to divide a company’s market into segments; the [...]

Aug 29, 2006 - When starting a web development project, there are many advantages to hiring a user experience architect first. The most important of these are: to ensure a usable product that matches the goals of your company to obtain a definitions guide which can protect against scope creep, synchronize [...]

Aug 25, 2006 - Information architectures and accompanying sitemaps often illustrate page relations with single channels linking them. These architectures are sub-optimal because they do not take advantage of the principle of multiple varied access points to key destinations which can increase the traffic flow to said goals. Providing multiple and varied pathways to key destinations is a fundamental tenant [...]