User Experience Design Blog

Commentary on strategy and design of interactive products.

All Articles in the ‘Product Marketing’ Category

Avoiding Agile Disaster

Jan 23, 2013 - Agile development can be a wonderful thing. Unlike a waterfall approach that can be mired with checkpoints, bottlenecks, and other friction, Agile can free organizations to move quickly. However, with that freedom come deleterious consequences. Chief among them is the loss of  product identity, which leads to an unrecognizable agglomeration of disjointed features—A blob of garbled parts. A Blob of [...]

People Prefer Choice over Better User Experience

Jun 19, 2012 - Recent research suggests that if consumers perceive that their freedom of choice is limited, they will often switch to a new product from one with which they are already familiar,  (”Why Dominant Companies Are Vulnerable“,  MIT Sloan Management Review,Winter 2012). The researchers, Kyle B. Murray and Gerald Häubl, explain that this phenomenon might be one [...]

Fueling the Organic Growth Cycle for Web Products

May 24, 2010 - Growing a vast customer base for an online product is a complex process that encompasses marketing, product development, and luck. However, it is possible to stack the odds in your favor and to make the best of your marketing dollars by creating a product experience that fosters the organic growth cycle. The Organic Growth Cycle For all [...]

Preview of Nokia’s New Symbian 4 OS

Jan 20, 2010 - Nokia has started circulating specifications and previews of its new Symbian^4 OS interface and interaction design (via Symbian.org). Some notable improvements include: New interface layout and interaction structure (see diagrams below) Consistent look and feel across all applications Contextual menus providing quicker access to common actions Customizable home screen New Interaction Models in Symbian^4 Below are some diagrams from the Symbian^4 [...]

Toward an Integrated Approach to Product Strategy and Design - Part 3 of 3

Oct 21, 2009 - In part 1 and part 2 of this series, I explored synergies that exist between product development and user experience design as well as how the two fields fail to leverage those synergies in the product development process. In this part, I explain what product development and user experience teams can do to collaborate effectively. What [...]

Toward an Integrated Approach to Product Strategy and Design - Part 2 of 3

Oct 14, 2009 - In part 1 of this series, I explored synergies between product development and user experience design. In this part, I write about how product development and user experience design teams fail to collaborate effectively. How Product Development and User Experience Design Fail to Work Well Together As described above, there are many intersections in the product development [...]

Toward an Integrated Approach to Product Strategy and Design - Part 1 of 3

Oct 7, 2009 - Product development and user experience design are two fields that should, but rarely, collaborate effectively to design and define products that consumers will find delightful to use. There exist many natural synergies between the two disciplines, and each field’s strengths complement the other’s weaknesses. Despite this, product development and user experience teams often work in [...]

Paint Me a Picture: Empowering the Consumer

Aug 17, 2009 - When people consider buying anything, whether it be clothes, a gadget, or home, they often spend a lot of time comparison shopping and trying to gather information to inform their choice. In fact, a major effort is generally exerted to try to experience the item: When shopping for shoes, we will put on one shoe and [...]

The Evolution and Future of Web 2.0

Aug 12, 2009 - John Battelle and Tim O’Reilly recently published a fascinating white paper on the evolution of the Web (PDF). The report, titled Web Squared: Web 2.0 Five Years On gives an excellent analysis of the last five years of Web 2.0, current trends, and where the Web is heading in the future. Battelle and O’Riley write [...]

A Survey of Lufthansa’s Touch Screen Entertainment Application

Aug 4, 2009 - I flew on Lufthansa during a recent trip to Europe. Not only was it one of the nicest flying experiences that I have ever had, but it also turned out to be an opportunity to experience a very well-done interactive experience. Despite some shortcomings, Lufthansa’s touch screen entertainment application was a prime case study in [...]


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