User Experience Design Blog

Commentary on strategy and design of interactive products.

All Articles in the ‘Market Research’ Category

People Prefer Choice over Better User Experience

Jun 19, 2012 - Recent research suggests that if consumers perceive that their freedom of choice is limited, they will often switch to a new product from one with which they are already familiar,  (”Why Dominant Companies Are Vulnerable“,  MIT Sloan Management Review,Winter 2012). The researchers, Kyle B. Murray and Gerald Häubl, explain that this phenomenon might be one [...]

Market Research and the Primitive Urges of the Consumer

Mar 7, 2011 - “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” The BBC reports on an upcoming breakthrough for market research, currently being developed. Dr Roberto Valenti of the University of Amsterdam and Dr Theo Gevers. The two have established a company, [...]


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