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AllBusiness.com

User experience design of industry portal pages.

AllBusiness.com is one of the premier web sites providing resources in various topics for businesses. Along with topic-centric navigation, Allbusiness wanted to ensure that their web site effectively facilitated industry-specific browsing.

AllBusiness engaged Montparnas to design the user experience for “Industry Centers”—portals within their web site that would offer access to all the resources related to a specific industry.

After an extensive discovery and research phase, Montparnas created a user experience strategy for the Industry Center pages utilizing the personas and user goals as a foundation.

The final redesign provided structure, while preserving the breadth of resources available from Industry Center pages, and integrating relevant resources that had been previously invisible or estranged from the Industry Centers.